![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/19c27001-05da-4a24-a115-6667ab785018_rw_1920.jpg?h=ebc598309309491fe7538d4bd587562c)
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/f0af7f1f-344a-4885-972a-10f2fad1e852_rw_1920.jpg?h=8466c7746b6695a30d5ff2c47cfc80c9)
hughes tattoo original hand drawn idea
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/03d22b94-98b5-4d85-b8fe-1c359649e5ba_rw_1920.jpg?h=1a6b3b92d0aaa73b6f4089f923359533)
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/db2aaa16-c626-4101-ab39-b6935227a78a_rw_1920.jpg?h=f4ba7252ea4b18b68d04466889702e3d)
concepts before they were developed into the final logo
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/88f93fa8-6e39-491e-9352-774f4de643a0_rw_1920.jpg?h=ef88da0b73f427b5549708b4eacd0100)
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/2947fdf2-4430-46ad-8fab-b82c957c0d35_rw_1920.jpg?h=73973526f45cd9a084bad5015106c096)
concepts applied to show branding
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/7dfbb3ea-3c9f-4737-893e-b890d04accd1_rw_1920.jpg?h=7f56e5c906f45f388a78f498c07fd4da)
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/3ddf572b-7e20-4a1c-b45b-7cb918e198d5_rw_1920.jpg?h=40a072210b61e9ea61725ec64965fa06)
customer knew the look he wanted but needed it created as a whole logo
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/e9c1457f-0ef3-4ea8-ba52-b782088af456_rw_1920.jpg?h=e77fc6109df17ce3dcd173f923cc78cc)
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/0d24b98a-7f60-407e-a4c9-706786acd152_rw_1920.jpg?h=930196538af672a3153cef9a59ac039e)
concepts narrowed down to these
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/51c5dd71-302d-46d4-a3ae-b2c1c48bcc3d_rw_1920.jpg?h=545e9999123c935e2672859d358d0df6)
![](https://cdn.myportfolio.com/852f863a-9597-4e27-ab42-cad8d74795f8/a8b0723b-308c-40fc-89ae-35613e97588b_rw_1920.jpg?h=ff12f0dcf8ef1b1fb6e54394ae84526f)
concepts had to include a liquid feel and a legible name